Sustainability Management at Nau Inc. |
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Business Ethics Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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"In many ways, Nau is the inevitable product of our post-Enron, Web 2.0, neo-green era. The founders have taken all of the progressive business buzzwords - from corporate social responsibility to grassroots participation to design thinking - and thrown them into the mix."1 - Fast Company, June 2007. "Sustainability was at the forefront of our thought process from day one. Companies should have a much larger responsibility to the community than the singular pursuit of profit."2 - Ian Yolles, Vice President, Marketing, Nau Inc., August 2007. "We are challenging the nature of capitalism. We started with a clean white board. We believed every single operational element in our business was an opportunity to turn traditional business notions inside out, integrating environmental, social and economic factors. Nau represents new form of activism: business activism."3 - Chris Van Dyke, CEO, Nau Inc, June 2007. Not Just Another Green Company
We include such an upstart in the report not just because they have honorable intentions.
Sustainability Management at Nau Inc. - Next Page>>
1] Polly LaBarre, "Leap of Faith,"Fast Company,
June 2007. |
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